Taiwan Hospitality

Asian Cities

2H 2015


Tourism in Taiwan
In line with recently observed trends, the total number of inbound travellers to Taiwan climbed to 9.91 million in 2014, representing a 23.6% increase year-on-year (YoY), the second highest increase since 2008. Tourists from Asian countries accounted for 90%, with mainland China representing 40%, followed by Japan (16%), and Hong Kong and Macau (14%). Since mainland Chinese tourists have been allowed to apply for travel visas, the proportion of inbound travellers accounted for by mainland Chinese has grown from 29% to 40% in three years and now plays an important role in Taiwan’s tourism market.

The impact of mainland travelers is not only being felt in Taiwan, and they have now assumed a key position in the global tourism industry. Over 100 million Chinese citizens travelled abroad last year, 70% of whom headed to Hong Kong, Macau and Taiwan. Compared with Hong Kong which attracted 47% of all China travellers, the Taiwan tourism market still has a lot of potential, accounting for only 4% of mainland Chinese overseas trips in 2014.


Key contacts

Simon Smith

Simon Smith

Senior Director
Research & Consultancy

Two Exchange Square

+852 2842 4573


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