Japan Hospitality

Asian Cities



International arrivals hitting new records
According to the Japan National Tourism Organization (JNTO), the number of international tourists visiting Japan in 2013 totalled a record 10.36 million, up by 24.0% from 8.36 million in 2012. Between January and March this year, the number of overseas arrivals reached an estimated 2.87 million – equivalent to approximately 28% of 2013’s total or 11.5 million on an annualised basis. This growth has been driven principally by Japan’s rising popularity among Asian tourists.

In order to promote inbound tourism, the government initiated the Visit Japan campaign in 2003, adopting an initial target of attracting more than 10 million overseas visitors to the country by 2010. Although this target was achieved three years later than expected, pushed back firstly by the global financial crisis (GFC) in 2009 and then by the disasters in northeast Japan in 2011, the total number of arrivals almost doubled between 2003 and 2013.


Key contacts

Simon Smith

Simon Smith

Senior Director / Head of Research & Consultancy
Research & Consultancy

Two Exchange Square

+852 2842 4573


Subscribe to kamaco research


Would you like to be notified via email about new research?