Taiwan Hospitality

Asian Cities

2H 2017


Tourism in Taiwan
The number of foreign visitors to Taiwan marginally increased, by 2.4% year-on-year (YoY) to 10.69 million in 2016, with Chinese visitors accounting for 33% (3.51 million), Japan for 18% (1.9 million) and Hong Kong and Macau for 15% (1.6 million). The tourism industry had previously been in decline for two consecutive years, due to rising political tensions between China and Taiwan. However, in 1H/2017, conditions again proved to be difficult, with the number of overseas tourists falling by 5.66% YoY. The drop is mainly attributable to the reduction in visitors from China, which decreased by 40% (0.85 million), shrinking their share of total inbound travellers from 40% to 25%.

The increase in foreign visitors from other Asian countries somewhat eased the impact of the decline in tourists from China. From 2010 to 2016, the average annual increase in the number of overseas tourists (except Mainland arrivals) was 11%. In the first half of 2017, growth reached 16% and the number of arrivals from several Asian countries achieved double-digit growth, such as Vietnam (113% YoY), Thailand (82% YoY), Philippines (77% YoY) and South Korea (30% YoY). While the government continues to promote the "New Go South" policy, the number of foreign visitors is expected to hit 10 million again in 2017.


Key contacts

Simon Smith

Simon Smith

Senior Director
Research & Consultancy

Two Exchange Square

+852 2842 4573


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